Even the smallest business needs a website in today’s competitive business environment , with more South African’s getting access to the internet through broadband connections a website is seen as a must have rather than just a nice to have. Listed below are some of the top reasons for having a business website:

• You can sell your products online- The ability to sell your products online, typically using an online shopping cart or eBay listing, will greatly increase your sales. Your products will be seen in more then one place, giving you greater exposure and reach. Plus, the overhead of displaying your products in an online shopping cart is the costs in a conventional bricks and mortar store.
• It enables you to provide  information that you would not normally be able too- You do not want to clutter your physical store with posters that talk about the history of your business, your mission, policies, etc. If your physical store looks cluttered, then it will hurt your business. A website can be organized in a neat manner with any and all the above information you want displayed. Plus, providing information about your business will make the customer feel more informed, which in turn will make them more likely to do business with you. All the information that you provide on your website is indexed by search engines like Google and will bring more visitors to your business website.
• A website is globally accessible, and is one of the only advertising media that is available to anyone in the world, 24 hours a day? You may gain clientele that you would not normally be able to market too with a bricks and mortar only operation.
• Websites are affordable , initially it will cost you some money to design  and setup your website, but once your website is up, it will remain up as long as you keep paying for hosting and your annual domain registration fees. The cost of registering a domain is about R70 per year and you can host a small website for R50 per month , compare that to current advertising costs and a business website becomes more compelling.
• Clients will be able to view your store and contact you 24 hours a day. You business probably has set hours in during which you trade. Once you close your doors for the day, no other customer can come in and make a purchase. With a website your products are available for purchase 24 hours a day.
• Minimize customer problems and questions- Again, this goes back to the information situation. If a client has a problem or question about your products or services, instead of tying up your phone line and time, they can go online and read the information that you have provided, or at least direct them to a website that can provide more information
• Your competitors probably have websites and you can’t afford to miss out.

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